Rebuilding the Lead Funnel for a Women-Led Construction Company
Challenge
Girl Flip, a US-based, women-led home remodeling and construction company, had a website that was actively maintained but wasn't bringing in enough leads. Our analysis found the root cause: the lead form itself was overly complex and didn't read as trustworthy to visitors.
Approach
We rebuilt the entire lead-taking system from the ground up — simplifying the form and redesigning it to build visitor trust rather than create friction. We now also run ongoing marketing for the site, including SEO and broader business promotion.
Outcome
Girl Flip now sees a consistent flow of quality leads through the rebuilt system, with ongoing SEO and promotional work continuing to build on that.
Results
Lead form
Complex, low-trust design
Rebuilt for simplicity and trust
Full lead-taking system redesign
Lead flow
Site maintained but leads weren't converting
Consistent, quality leads
Ongoing SEO & promotional marketing in place
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